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Course programme KOI7021Course programme KOI7021
Internationalisation, Multiculturalism and the Challenges for Business Management.
Course KOI7021 Tallinn University
Prof. Amado Alarcón. Universitat Rovira i Virgili
Session 1. Business, informationalisation and internationalisation
1.1. Late Capitalism and New Economy
1.2. Informationalisation and Internationalisation.
1.3. Language and Productivity
1.4. Project discussion: The Longlife Learning Programme (k2).
Session 2. Language Management Strategies.
2.1. Managing Standardization and Authenticity.
2.2. Language Planning and Language Choice in firms.
2.3. European projects II: ELAN, CELAN, PIMLICO, Language mean business, Language Rich Europe
2.4. Discussion
Session 3. Multilingual policies. Multilinational companies vs SME.
3.1. Multinational vs SME. Ethnocentric companies, geocentric and industrial clusters
3.2. Efficiency and Efficacy in communication.
3.3. Appendix: Society, language and inequalites: Migrants in Catalonia.
3.4. Cases & Projects
Resources _needs_password
Bibliography
Alarcón, A. (2007) Informationalism, globalisation and trilingualism. An analysis of the statistics on Linguistic Practices in SME Companies in Catalonia. Noves Sl(Primavera-estiu), 1-13.
Alarcón, Amado y Heyman, Josiah McC (2013) “Bilingual Call Centers in the US-Mexico border: Location and Markers of explotaibility” Language in Society, 42(1) 1-21.
Boutet, J. (2012) “Language workers: emblematic figures of late capitalism” in Duchêne, A. y Heller, M. A Language in Late Capitalism. Pride and Profit. New York: Routledge: 207-229
Dhir, K.S. I Gòkè-Paríolá, A. (2002), The case for language policies in multinational corporations). Corporate Communications - An International Journal, 7(4): 241-251.
Feely. A. J. & Harzing A-W. (2003). "Language management in multinational companies", Cross Cultural Management, (10)2: 37-51.
Harzing A-W; Köster, A. i Magner, U. (2010) Babel in Business: The Language Barrier and its Solutions in HQ-Subsidiaries Relationship. Journal of World Business.
Heller, M. (2010). “The Commodification of Language” Annual Review of Anthropology 39: 101–114.
Maclean, D. (2006) Beyond English Transnational corporations and the strategic management of language in a complex multilingual business environment. Management Decision Vol. 44 No. 10, 2006: 1377-1390
Victor D.A. (2007) What is the Language of Business? Affecting Business Outcome Before you Say a Word. Proceedings of the Associations of Business Communication. Asia-Pacific Conference, Març, 27-31 2007.
Extended bibliography
CILT (2006) Full Report. ELAN: Effects on the European Economy of Shortages of Foreign Language Skills in Enterprise. (online: http://ec.europa.eu/education/languages/pdf/doc421_en.pdf).
Huhta, M. Tools for Planning Language Training. Guide for the development of Language Education Policies in Europe From Linguistic Diversity to Plurilingual Education. Reference Study (Language Policy Division Directorate of School, Out-of-School and Higher Education DGIV. Council of Europe, Strasbourg. http://www.coe.int/t/dg4/linguistic/source/huhtaen.pdf
Reeves, N.; Wright, C. (1996) "Linguistic Auditing" A Brief Introduction to Language or 'Linguistic' Auditing
Rendon, S. (2007): The Catalan premium: language and employment in Catalonia," Journal of Population Economics, núm 20(3), pp. 669-686, a: http://docubib.uc3m.es/WORKINGPAPERS/WE/we033410.pdf
Roberts, C. (2010): “Language Socialization in the Workplace” Annual Review of Applied Linguistics 30:211-227.
Spencer-Oatey, H.i Stadler, S. (2009) The Global People competency framework: competencies for effective intercultural interaction. . http://www2.warwick.ac.uk/fac/cross_fac/globalpeople/resourcebank/gppublications/gp_competency_frmwk_v2.pdf
Spolsky, B. (2009). Language management. Cambridge: Cambridge University Press.
Cases
- A. Alarcón, A. i Heyman, J. McC (2013) “From "Spanish-Only" Cheap Labor to Stratified Bilingualism”. International Journal of the Sociology of the Language, 181..
- B. Linguapeace (2010) Language Audit Report (peacekeeping forces) www.linguapeace.net/report/Language%20Audit%20Report.pdf
- C. Hocking J. Barry, Michelle Brown, Anne-Wil Harzing (2007) Balancing Global and Local Strategic Contexts: Expatriate Knowledge Transfer, Applications and Learning within a Transnational Organization. Human Resource Management.
- D. CILT (2005) Heathrow Talking to the World. A Language Audit. London.
- E. See moodle.
On line resources
European Union:
Languages for business and employability
Languages for jobs
Council Resolution of 21 November 2008 on a European strategy for multilingualism, OJEC C 320 , 16/12/2008, P.1–3
European projects
Language mean business
•http://languagerichblog.eu/2013/09/16/key-findings-languages-in-business-70-of-companies-do-not-keep-record-of-staff-language-skills/
•CELAN "Language Stratgies for Competitiveness and Employability"
Lifelong Learning Programme Languages (Key Activity 2)
http://eacea.ec.europa.eu/llp/ka2/languages_en.php.